Aloe Nourish Cheek Lip has a velvety, mousse-like texture, and a small amount goes a long way. We suggest to applying by dispensing a little onto a clean finger tip. Starting at the apple of your cheek, gently pat and blend working your way outwards along the cheekbone. A soft blending brush works wonderfully too! Can be applied to lips via fingertip as well or a lip brush.